Monday, 23 January 2012

Do you love a book so much you want everyone to read it?

World Book NightWorld Book Night launched in 2011 and saw 20,000 passionate readers across the UK give 1 million books to spread the joy and love of reading.  Reading changes lives and at the heart of World Book Night lies the simplest of ideas and acts - that of putting a book into another person’s hand and saying ‘this one’s amazing, you have to read it’.

World Book Night 2012 will be held on April 23 and is once more looking for 20,000 volunteer givers. This year the givers will be distributing 24 copies each (480,000 books) with further books distributed directly to prisons and libraries through charitable partners.

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From
The Literature Festival Team at Cheltenham Festivals


Follow on Twitter @worldbooknight

Tuesday, 17 January 2012

New year… new Festival line-ups

As the first festival names for 2012 are revealed, Membership Scheme Manager Laura Brand enjoys a special preview of the Summer season...

 I’ve always liked this time of year.  Not the cold of course, or the long, dark evenings, but the anticipation of a new year, and all of the plans that I find myself making, now that January’s here.

So it seems only right that this is the time when the first 2012 Festival programme details come out too.  Putting together Directors’ Picks (our Members’ magazine) is always really interesting for us here in the Marketing team, as it’s the first time that we get to hear all that the Festival Directors have planned.

This year looks great, with Paloma Faith at Jazz and Nigel Kennedy at Music.  And as well as the headliners, there are all kinds of interesting events that I’m looking forward to as well: a 1920s dance at art-deco favourite, The Daffodil, a “Salute to London” classical music concert and a series of Re:generation themed talks at the Science Festival.

Directors, Artists in Residence and Festival favourites have all contributed to Directors’ Picks with their picks of the programme and behind the scenes interviews.  In fact, many of them had so much to say that it wouldn’t all fit into one magazine, so we’re lucky to have extended interviews online.

The Festival teams are busily at work putting the final touches to their programmes, which are released first to Members next month.  But for now, Directors’ Picks (which you can browse through below) is a great place to begin, and to start making plans for the summer.





Laura Brand
Membership Scheme Manager